First of all, today is the start of ShareWell Coffee’s second official month and we could not be more thankful for each one of you! We have been blown away by the support in our first month of business and we look forward to continuing to build relationships with each one of you.
Now that many of you have tried our coffee, we wanted to take a minute to give you a deeper look into the craft of roasting coffee. This post is simply a snapshot of the extraordinary world of small-batch coffee roasting. If you want to talk more, we could talk coffee for hours… just let us know!
Here are ShareWell’s 3 keys to amazing coffee:
- The Source.
The farm is where the world of coffee begins. Coffee does not grow anywhere in America, except for Hawaii. Therefore, coffee must be sourced from other countries that run along the coffee belt. Coffee only grows in a very specific environment that has a precise altitude and climate.
Since we don’t have the resources to travel to other countries and find farms, we work with importing companies that source in a very ethical manner for us. These companies spend a significant amount of time on the ground with the farmers building relationships with them. At ShareWell, your coffee will always be sourced either Fair Trade, Organic or even better.
“Wait… better? How?”
The reality is, that some farms are too small and don’t have the money to buy into the Fair Trade and Organic certification and therefore, they cannot get the official certification. One of our importers Coffee Shrub Importers works with these farms directly and many times offers them 100% more money than the Fair Trade organization offers them. All of that to say, I believe great coffee begins with sourcing the highest quality coffee possible that is not only good, but extremely ethical. Coffee with integrity to us means that from the very beginning, we are committed to paying a premium price for all of our green beans, so that we can be sure the farmers are treated well.
2. The Roast.
After the importers buy the coffee from the farmers, they sell it to us! Coffee is seasonal, like any other produce, so we buy coffee based off of what is in season. By the time we receive the coffee beans, around 9 different people have handled the coffee. Honestly, the coffee roasters have the easiest job when it comes to coffee. It takes 3 years for a coffee shrub to grow and harvest. We receive the coffee, roast it for 15 minutes, and receive all of the glory. But this is why we take roasting coffee so seriously and attempt to get as close to perfection as possible.
I believe that every coffee bean has a “sweet spot.” A perfect roast that brings out all of the natural flavors of that particular coffee bean. That is why at ShareWell, we don’t label our coffee light, medium, or dark. For example… a Sumatra bean may taste better if it is roasted a little darker than a Brazil, but we don’t impose our own preference onto a bean. Therefore, when you buy a bag of ShareWell Coffee you can know that it was roasted to the “sweet spot.”
3. The Brew.
The final stage of the coffee journey is the most glamorous… the brew! Coffee has been keeping people awake in America for over 200 years. Slowly but steadily, coffee is becoming a delicacy. We’re coming up with new and different ways to brew coffee: the siphon, cold brew, japanese iced coffee, chemex, french press, aeropress and espresso to name a few. The good news is… great coffee is not difficult to brew.
Here’s the key to remember: The two most important aspects to brewing great coffee are the grind and the dose. If you are serious about good coffee, we would recommend investing in a burr grinder. A burr grinder, differently than a blade grinder will give you an extremely consistent and precise grind, resulting in a more even brew. We encourage you to experiment and see what tastes best to you. Some coffee tastes better at a higher dosage, and some tastes better at a lower dosage. Ultimately, it’s up to you!
If you want specifics and our recommendations for brew methods, ratios, etc. please, shoot us an email at firstname.lastname@example.org.
Thank you so much for being on this journey with us.